We provide a full service from concept to the final printed product.

For those customers who prefer to do their own origination but lack the technical experience required to be confident that the finished printed product will be exactly as they envisaged, we are pleased to offer technical advice and can help to "tweek" artwork before providing a proof.

Alternatively have your graphic designer liaise with us directly about transferring your completed files.

TECHNICAL INFORMATION

File Types
Wherever possible, files should be supplied as flattened, CMYK artwork at a minimum resolution of 300dpi in either JPEG, TIFF or PDF format. Vector files (Illustrator, Freehand, etc.) can be prone to bugs and sometimes pose problems when they are transferred to another computer so we especially recommend an Epson colour proof to eliminate the chance of mistakes occurring. Also please ensure that all fonts are converted to outlines. PDF files should be high resoloution, without downsampling and should have all fonts embedded.

Colour Issues
RGB Images may suffer from colour shifts during CMYK conversion prior to printing. It is therefore suggested that all files are supplied in CMYK colour mode. When using large areas of solid black, the colour breakdown should be: 100% black 50% cyan. Black areas without cyan can cause ink saturation problems and should be avoided. It is also worth steering clear of 4 colour blacks as they prevent the inks from being raised too high and can cause other areas of colour to appear washed out.

Bleed
Bleed is a printers term for color that is printed beyond the finished size of a page. Artwork that spreads to the edge of the paper can sometimes leave unsightly white slivers of unprinted paper along the edge of the page. This can be avoided by ensuring that your artwork flows beyond the size required. If the background is white, then bleed is obviously irrelevant, it would however, be good practice to always supply finished artwork with bleed in place. We prefer a bleed of 3mm be used. Additionally, it is accepted as good typographical practice not to place any text or important imagery too close to the finished edge.